Why choose guise etiquette?
Every single ingredient in our products is hand-picked to not only have an impactful, measurable difference on your skin but also to work synergistically with one another to improve skin health and wellness. That means reduced acne, no dry or flaky areas, less redness, and diminished signs of aging. The best part? It's all backed up by good old-fashioned science and rigorous testing.
the perfect shave in 2 easy steps:
Step 1 Shave Gel + Facewash
Cleanse + Shave
This easy-to-use, all-in-one Shave Gel and Facewash softens your skin and hair for a smoother, closer shave. Our gel imparts a spa-level skin treatment as you groom.
Rose Hip Seed Oil (primes for skin cell regeneration, increases collagen and elastin)
Tea Tree Oil (incredible cleaning agent, heals scar tissue, prevents shave sting)
Orange Peel Extract (anti-inflammatory, antiseptic, gently exfoliates)
Step 2 Aftershave Balm
Tone + Hydrate
Packed with plant oils and extracts, this Aftershave will help speed up the healing process, prevent ingrown hairs, and leave your skin hydrated all day long without a greasy appearance.
Aloe Vera (combats nearly all pathogens, reduces redness)
Witch Hazel (reduces post-shave puffiness, repairs broken skin, fights bacteria)
Jojoba Oil (softens & moisturizes, regenerates new skin, anti-inflammatory)
Who's talking about us
Handcrafted by an incredible team
Handmade in Los Angeles, Guise Etiquette is passionate about adding a personal touch to every single product we make. Having a hands-on approach enables us to have complete control of everything from our formulations focused on health and wellness to our high-quality, ethical ingredient sourcing. We want everything that we can offer to benefit both you and the planet, which is why we use sustainable materials like recyclable amber glass bottles and packaging as well as natural preservatives and biodegradable materials.
Get to know our founders
Ada and Paul met at a holiday event in December 2016. At that time, Ada was working as a makeup artist and making beard oil out of her small apartment, but she had bigger dreams. After speaking with Paul about the skin care market, she realized that he could bring in his background in bioengineering to the table to help create a product line for men that provided a lot more benefits than mere function. The rest is history.