Guise Etiquette

About Us

Origin Story

Ada and Paul met at a holiday event in December 2016. At that time, Ada was working as a makeup artist and making beard oil out of her small apartment, but she had bigger dreams of making a brand that truly served men's skin care and grooming needs using top-notch science with natural and sustainable ingredients. After speaking with Paul about the skin care market, she realized that he could bring his background in bioengineering to the table to help create a product line for men that provided a lot more benefits than mere function. The rest is history.

Our Promise

Knowledge is an incredible privilege, and we've learned so much on our different paths; combined, we have over a decade of experience working in the skin care and healthcare markets. The truth is that we know there's large-scale corporations out there that don't have their customers' best interests at heart. Here at Guise Etiquette, we want you to know that your health and wellness is important to us, and by using our diverse set of backgrounds we want to provide and educate you on how you can best take care of the largest organ in your body: your skin! We promise to offer the highest quality products that will promote the best look and feel that you deserve, backed by a guarantee.


Furthermore, sustainability is incredibly important to us and a big part of our business philosophy. We use natural and biodegradable ingredients from sustainable sources and place them in recycled or recyclable packaging (amber glass bottles, kraft paper boxing, etc). This is in strong contrast to nearly all our competition who prioritize maximum margins and use cheap plastics, chemical ingredients, and nonrenewable resources to bank profits from their customers. That's not us, though. We care about our planet and want your experience with our products to be one that you can feel good about too.

Looking Forward

We're so excited that we can participate in how you take care of yourself, and we can't wait to show you what else we have in store for the future! Follow us on social media and stay tuned.

Ada & Paul